June 11, 2015
*This is part two of my series on essential oils. I highly recommend you first read, Why Essential Oils Aren’t Natural to learn my philosophy about essential oils.
Without a doubt, the essential oil revolution has rapidly grown in the past two decades due to the business model known as multi-level marketing (MLM). While essential oils have truly been around since the dawn of time, Young Living and doTerra, the largest essential oil giants, have brought oils into dinner conversations nationally. Both of these companies use multi-level marketing. This direct sales model is a hierarchy of independent distributors. These distributors are promised a cut of the profit from the distributors they recruit to work under them. Hence the hierarchy structure. Seems reasonably enticing. I know I was always excited in my teenage years when a new Avon catalog came out. From the amazing success stories of friends, I even tried Isagenix… for all of one month. So what’s the problem with many multi-level marketing companies?
To start with the basics, we have the monetary issues. Very few of the distributors ever see any money. As a great example, 92% of Young Living distributors make an average of $1 a month. MLM companies can also charge prices that would never be sustainable in the open-market. For example, Young Living will happily sell you 2 bottles of berry juice for nearly $100.
But what concerns me more than the money is the ability for misinformation to spread like wildfire. Much of the misinformation on essential oils comes directly from the distributors, whether they have the best intentions in the world or not. You see, when distributors take highly-concentrated chemicals, claim medicinal benefits typically based on personal experiences, and then sell them at house parties the same way I get Mary Kay lipstick or my favorite sugar cookie candles from Gold Canyon, confusion is bound to occur. Really, this type of sales hierarchy is not only a concern to me and my healthcare comrades, but it is a concern to many licensed naturopath doctors and aromatherapists as well. These professionals typically have extensive training and education, meanwhile many Young Living and doTerra distributors boast that signing up to sell oils takes mere minutes.
While I’m all about individual empowerment and autonomy, let’s consider this in a different light. Would we accept this model for any other type of medical/pharmaceutical sales? If I wanted to start a multi-level marketing company selling antibiotics for children and then allow anyone to sign up, sell and distribute to anyone that wanted my products, would that be okay? Beyond okay, would it be celebrated the same way that essential oils are? No, it wouldn’t. Most people would say that distributors selling antibiotics without any training, education, or regulation would be irresponsible. Yet, essential oils claim to be natural antibiotics all the time. It’s a double-standard.
This brings me to my next point: the highly disconcerting, grandiose, larger-than-life healing claims made by these MLM companies and their distributors. It’s not just my opinion that this is taking place, it’s a fact. Warning letters were sent from the FDA to both Young Living and doTerra recently in September of 2014. Young Living made claims that their essential oils could cure “Ebola, Parkinson’s disease, autism, diabetes, hypertension, cancer, insomnia, heart disease, post-traumatic stress disorder (PTSD), dementia, and multiple sclerosis.” DoTerra was doing the exact same thing by claiming that their oils could cure “Ebola, bacterial infections, cancer, brain injury, autism, endometriosis, Grave’s Disease, Alzheimer’s Disease, tumor reduction, and ADD/ADHD.” Ebola? Really??? As much as an optimist as I consider myself to be, don’t you think that Ebola might be taking it a little far? Preying on the deep desire that people have to be healed from horrible diseases like cancer and Alzheimer’s Disease without backing up these claims with evidence is cruel.
This is why the FDA (Food & Drug Administration) stepped in. But what did they do? They sent a warning letter. Because essential oils are classified as a cosmetic, these companies and products are NOT regulated by the FDA in any other way.
The worst part about this lack of regulation? Most people don’t know about it! At least 68% of Americans think that herbal manufacturers have to reports side effects, 58% believe that herbal products must be approved by the FDA before sale, and 55% think that manufacturers of vitamins, minerals, and dietary supplements cannot make any claims about safety or effectiveness without scientific evidence. This widespread belief is absolutely untrue.
Now, I know what many of you are thinking. “But the FDA’s the government! Intervention is bad!” People, I’m from Arizona. We’re essentially modern-day, freedom-loving cowboys. Walk on someone’s property unannounced and bad things happen. And guess what? I like it that way. I love freedom as much as anyone, but the FDA was not built to ruin lives. Rather, it was built on the back of a toxic cocktail of tragedy, snake oil salesmen (who have been lurking since the beginning of time), and the pure necessity to make sure products for sale being marketed for medicinal purposes are both safe and effective. That’s all. As the historian Michael Harris wrote:
“The story of drug regulation is built on tombstones.”
Here are some important reminders for what over-the-counter remedies were like before the existence of the FDA in the 1800’s and 1900’s:
Dr. William’s Pink Pills for Pale People was an international success. It could make “cross and peevish babies happy and contented.” It was always reliable to “alleviate the pressures of bearing the white man’s burden.” Some even claimed it fixed paralysis.
Hostetter’s Stomach Bitters “creates an appetite, forces off impure bile and purifies the system.” But if one bottle would do that, two bottles carried far more power by curing “bad livers and lends strength and cheerfulness.” How? Well, 47% of his concoction was alcohol. For better perspective, whisky contains 35-45% alcohol. At one point, over 6000 bottles were sold each day.
Winslow’s Soothing Syrup was a favorite infant remedy for colic and teething. Its contents? Morphine and alcohol. Infant death from accidental overdose was not uncommon. Did that halt its popularity? No. In 1868, one of the owners reported that 1.5 million bottles were sold annually. While the American Medical Association incriminated this drug in 1911 in a section of a publication called “Baby Killers,” it remained in production until 1930 still being sold to unsuspecting parents.
Coca-Cola infamously contained cocaine in its original formulation. It wasn’t fully removed until 1929.
My favorite author once wrote, “there is nothing new under the sun.” People have been manipulated by products promising healing properties forever. Am I saying that all essential oils are dangerous? No. Am I saying that all people who purchase essential oils are being manipulated? No. Am I saying that all essential oils are being sold by terrible people? Absolutely not. I know wonderful, amazing people (who I truly love!) who sell essential oils. Here is what I am saying:
If you choose to use essential oils, I have nothing but love towards you but please do so wisely. Be very careful using them on your children! Seek education not just from friends, but those truly trained to work with these chemicals.
Do you use essential oils on your child? Tell me in the comments below!
Author: Dani Stringer, MSN, CPNP, PMHS – founder of KidNurse and MomNurse Academy